Unit 7: Film Practices

LO1 – Looking at Roles & Responsibilities in The Film Industry

This is my look into 5 roles in the Film industry and how they work and link with each other as well as a look into the ethical and legal implications of content sharing in today’s online world. I’m going to look into the roles of the Director, Sound Designer, Editor, Director Of Photography and the Script Supervisor.

Director The Director is the brains behind the project and the creative lead throughout the film-making process. They are employed by the executive producer or producer of a TV Station, Film or TV production company or hired as freelance and work on the entire production process from start to the editing process. They are important in helping visualise the script.

A Director requires good leadership skills to help manage the vision of the film efficiently within the budget as well as managing a wide range of people from various departments work together with that same vision and goal, ensuring they all do their best. They need to have some knowledge in all areas of film-making to help give them a greater understanding of the various roles in the process.

They need to be patient as they have to work with a wide range of people from different teams and roles as well as keeping a good working atmosphere within a busy and high stress environment.

Being in charge, they work with the producers as well as the higher ups in the film process such as the Director Of Photography to help with visualising how scenes will look, The assistant Director, as the right hand with planning to ensure and efficient shoot, the production designer to help the costume and sets fit the idea and look the director is going for, and the editor, to help piece the clips, sound and everything together to create the final visualization.

The Director also works with other members of the crew, instructing them, such as lighting, wardrobe and make-up to contribute to the final look of the film.

Sound Designer The sound designer is in charge and responsible for all the sound recording during the filming process. This is mostly dialogue but can also include sound effects, atmosphere effects and the score use. Before filming, They discuss with the director and producer the best method to capture sound which works well with the directors style of shooting whether that be mono, stereo, surround etc., requiring specific equipment

During the process, the Sound Designer ensures that all sound is captured properly for every take and there’s no background or unwanted noise as well as the audio levels captured are loud and clear. Most sets are a challenge and require the sound team and sound designer/mixer to deal with costume rustle, generator hum and other equipment sound as well as dealing with the placement of mikes as to record the best possible audio while ensuring the camera doesn’t enter the frame.

Sound mixers must usually have a variety of skills including having good hearing and being able to concentrate on the sound needing to be recorded in a loud and busy set as well as knowing how to manipulate this sound based on the environment to best suit the scene. They must have advanced knowledge in the various pieces of equipment on set and they will be using for recording, playback and editing.

As with the director, sound designers/mixers must be able to communicate well with the director as well as other members of the team to ensure co-ordination, such as working with the camera crew to ensure the mics positioning works with the shot and working with the other departments while under pressure.

Editor The editor is an extremely important role in post production and is the one who gathers and cuts together all the various pieces of the film and puts them together to create the final product which will be shipped and seen by the director to evaluate and help along.

Throughout production, depending on the product, whether it be a Film or TV show, the various clips will come in while being shot for the editor to piece together as films tend not to be shot in the order of events, so this requires an understanding of the pre production content such as the script, storyboards etc. to help edit bit by bit.

In pre-production, the editor works closely with the director to help decide how to make the script so it can be easily made work within the time constraints of the projects runtime as well as how to make it possible. During filming, they look at the various clips collected daily, checking the quality to ensure they meet standards and to catch out any errors which may not have been seen by the other teams on set. They also check the continuity and other various aspects of scenes by editing them together to check the performance of various scenes, ensuring they make sense and work well within the context of the overall plot. During post, the editor and director work closely together again to assemble what’s known as the directors cut which then must be approved by the producers.

Editors must have a good sense and understanding of storytelling and the various underlings and intricacies that a plot may contain as well as how different visuals, rhythm and pace can be used to tell a story. They also must have a good eye in visuals to be able to know their vision on the style, to establish the look and flow of the film. Editors must be technically competent in most areas, such as sound, resolution, camera equipment buy most importantly various video editing software packages such as Adobe Premiere Pro, Final Cut, Davinci Resolve, Lightworks and others. They require good communication as they work closely with the script supervisor and possibly other editors.

Locations Manager The locations manager is in charge of finding the best locations to film which best match the directors vision while being within a reasonable budget and while being safe and accessible for the crew and actors. This is a hugely important role to the production of a film as the location of the set has a huge impact on the look and feel of the film.

The Location manager researches and discusses the various set and local possibilities with the Director and production designers as well as other head departments to ensure the vision and quality will be met and that the location manager has an understanding of the various locations they will have to go scouting for. This may include deserts, forests, Victorian homes, fields etc. They arrange visits to these places and take photographs and notes as well as discuss the costs to later bring back to the director.

During filming, the location manager will manage the location, ensuring all cast members have access to transport and know how to get there. They also negotiate parking, noise reduction from roads or nearby housing, power sources as well as catering. Any official permissions that may be required will also be taken care of and discussed with the sites manager or owner. Afterwards, the location manager is tasked with the clean-up and ensuring that the location is cleaned and locked up, returning it to a satisfactory state.

Location managers must have a good eye for architecture, including historical impacts and different eras for what may best fit within the story as well as good visualisation on how an area/location could be turned into a set. They must have an interest in photography and be able to capture images to present to the director and teams later. A location manager must be able to communicate well and in tense situations as they will have to discuss and negotiate with permissions and access to areas to film. Finally, they must have a good sense of direction or be able to read maps and locate what areas they think may be best suited.

Director Of Photography The Director of Photography is the heart of the look, feel and atmosphere captured in how the film looks. Their main goal is to work on how the film may look, in terms of how each set may be shot through framing to create a certain look as well as the lighting and camera movement to portray an atmosphere best suited to the scene and plot. They must ensure every shot is usable and mark down when they’re not.

They work with the director to discuss the look and feel of the film, looking at lighting and other aspects with them as well as working with the location Manager to discuss how it may look and be shot at the various locations as well as what equipment will be needed in that location due to weather or lighting changes to help keep a consistent look throughout the shoot for the film. Later in post, they work with the Editor/colourist in post production to work and see how the various shots should be colour graded to match the mood of the story.

On set, the DoPs and camera crews arrive early to rehearse for the shoots later to ensure as least frustration as possible to avoid any unnecessary footage taking up storage and time. They also discuss with the director, the various movements of the camera and actors along with any special requirements or lighting and bring these up to the camera.

A Director of Photography must have a good eye for composition and framing, understanding the intricacies of how a story is told through a shot as well as how lighting and camera movement can add or change the emotion portrayed. They must have an in depth knowledge of cameras, being able to decide which is best for shooting where and what camera would be the best suited for the lighting and weather as well as lenses and the aperture required for a certain look to be achieved. They must have editing skills for during post production, more importantly on colour grading and have a good eye on how colour affects how the scene looks even if subtly. Finally, they must be good at organization and communication, working hand in hand with the camera, acting and all other crew members, researching the area, weather and making sure this information is shared and ensuring the camera team knows what’s expected with various shots as this can arise conflicts which can be stressful.

Legal & Ethical Responsibilities

LO2 – Develop a film concept, through research into a selected topic: (Short Video Included)

Are We the Product? – A documentary on Social media and Data collection

This has been changed since due to the impact of Covid19 making this not possible anymore. For the updated post please visit:

It’s the 21st century. Over 4.78 people in the world have access to a mobile device. That’s around half the world’s population, and out of them, 2.45 billion are monthly users of Facebook, 1 billion are monthly users of Instagram (owned by Facebook), Over 2 billion android phones which make for a marketing platform for Google, over 3.5 billion google searches daily and 34% of the world are on Microsoft’s Windows.

This is alarming as we are trusting these companies with so much data and not many have the best intentions or privacy policies, for example Google, which collects data on everything we do, everywhere we go, how long we use applications, our searches, websites we visit, purchases, videos we watch, sports teams we follow, who we interact with and so much more. A lot of this is used to improve their products such as Gmail, YouTube, Android etc. but in the end, Google are an ad company first. Their main revenue is from selling you ads. In 2018 alone, Google made 116.32 alone in ad revenue!

I want to look at the history of privacy from when the internet first began and how it has changed as the internet has evolved and more companies look to collect more data on us as well as mobile devices and how they effected the landscape. I also aim to bring light to this as well as explore the deeper implications of this data being collected on us as well as letting people know the alternatives as well as explaining the negative impacts of giving up so much of our data and trusting these companies as much as we do. I also aim to investigate social media addiction and how it is designed in order to keep us hooked and make it so we’re the product being consumed and not the other way about as well as how dopamine works and how social media, notifications, likes etc are designed to trigger dopamine.

Personally, Identifiable information is all the traits which helps connect you to the data which collected on you. is only useful when attached to YOU!  It can include things such as your Biometrics, Voiceprint, Social security number and more. This goes through a process to anonymizes the data so it can be sold and then eventually come back around to identify you. I want to interview people in Derry as well as foreigners who have come from different companies to see if they know what data privacy is and if they feel like social media is addicting as well as if they see advertisements across the web which target their likes and wants as well as their usage on Facebook.

To achieve this, I’m going to do research into how our data is used by these giant corporations as well as how our data has been misused, e.g. The Facebook analytic scandal and explain how this impacts us. I also hope to explain how our data can be misused in the wrong hands and how we can be taken advantage of, hacked or have our bank details or personal details stolen. I will be watching various documentaries such as “The Power of Privacy” By The Guardian, “The Great Hack” Directed by Karim Amer & Jehane Noujaim as well as doing research on various sites and articles who interview various experts in the industry as well as past employees of these companies on how and what our data is used for as well as the design behind social media and why it is so addicting. Facebook Shadow Profiles and how everyone, even unborn babies have a Facebook profile, even if a person never plans on using it. How they build a profile on people over time and gather information and personal data.

Services and software as a service have been hugely popular so I aim to look into the various services such as Netflix, Hulu, Amazon, Adobe and the various services they offer and how Netflix and it’s cheap access to thousands of shows and movies differs from Adobe who sells creative products which cost a lot more as well as are constantly developed and updated.’

We’re in a world filled with applications, web and mobile, where these apps request various permissions most of us will most likely glance over. I Want to bring this to people’s attention and how dangerous this can be. Why should a game have permission to access my personal photos? Why should Facebook be allowed constant location access while the app isn’t being used? Etc.

I also hope to interview a hacker or professional In the industry to figure out what they can do with data as well as how easy it is to build a portfolio and collect a profile on us in today’s industry. I want to achieve this in an easy to understand manner that most people can understand as well as target it towards all ages, especially younger teenagers, especially 18 year old and up as 18-64 is the most common demographic and the biggest age group on Facebook.

In the end I will be offering ways in which people can easily protect their data such as monetizing their own data as well as offering ways to secure it as well as offering more secure and extreme alternatives which won’t be as easy but will offer the best security and privacy for their data as well as companies who still respect data and privacy such as Apple, Purism, System76 and services offered which protect our data. I will end by summing up all my research and answer the question if we really are the products for these huge companies and if we’re the ones being used and sold instead.

Updated for Covid:

Emulation: The future of game preservation

I love game preservation. Collecting physical media and games is one of my favourite pastimes whether it’s for the Nintendo Switch, PlayStation 4, NES, Gameboy or any other console, I just downright love it. Sadly it’s an expensive hobby and requires lots of maintenance, like lots. I want to look into it’s helped preservation in how companies have abandoned their old games and projects, leaving the community to protect these games as the old physical copies degrade over time.

How I’d like to tackle this is by going through the history of videogame emulation and how it go to where it is today as well as where it’s going in the future as well as how current advancements in technology are constantly improving it. I also want to go into the legal difficulties emulation has faced in its history such as the Bleem emulator for the PlayStation one and Sony’s suing but eventual adoption of the history as well as the recent code releases and their impact on emulation. Another subject is the legality of ROMS and where to best obtain them.

I want to look into how various companies, especially those who have fought against emulation, have adopted and how it’s become the main way for bringing older titles to newer consoles instead of porting or remastering as the amount of work required is reduced thanks to the open source community providing various emulators online for use by anyone.

One of the Benefits of Emulation is the modification of games. Emulation can help games look drastically better than playing older consoles on modern TVs which scale improperly or can sometimes look even better than playing on a CRT, with options to improve older games being available such as Much Higher Resolutions, Better performance, Faster Loading, Widescreen Support, Texture Filtering and Texture upgrades through texture packs, using modern controllers and even higher framerates. So much can be done to these older games to make them more playable and even better than the original releases.

ROM hacks are a huge benefit of emulation and a huge part of it! New game developers have come from creating simple ROM hacks to creating brand new games from the experience gained in designing for those titles such as Christian Whitehead, who headed the development of the next Sonic game, Sonic Mania. ROM hacks also can create brand new experience, creating new content for the games or acting as a brand new game with newer content brought to users for free. These can be as simple as a new character up to a whole new world or even being changed into an entirely new game.

Lastly I want to look into how easy it is to get into emulation through using a Raspberry Pi and setting up a quick emulation box and show off how various games are improved. This is to show people how easy it is to get into as well as hopefully encourage some people to give it a try for older games they own. In the end, I think emulation is an amazing technology and it being open source makes it even better as anyone can come in and work on it and improve it. Although it has legal grey areas in terms of obtaining games, I believe as well as Linux, its the best way to preserve games which aren’t in portable formats like music and movies are, making it difficult to bring forward.

LO3: Define a production plan for the management of a film project

Changing models of media distribution & Streaming media and changing patterns of consumptions.

1.     Project Logbook:

We are employed by noBIGego who specialises in the creative media production in Print, web and screen-based media. The company has numerous clients who wish to develop digital content distribution strategy. We’ve been tasked to create their first documentary on Social media and how it’s impacts. However, to complete this I need to gain knowledge in media distribution methods and when consumers will be most likely to interact with a post and how to target a post properly to a certain age demographic.

They’ve asked for a notebook and logs to be kept along the way to help show progress and how the project is being developed as well as research and sources being provided. The logbook kept should include:

  • Creative intentions on the project and how they evolve over time
  • A project schedule and working methodology
  • A report of what you did, when and thoughts throughout the project (At the end of each sprint cycle)
  • A report of where things went wrong and how I overcame them as well as any unexpected results (at the end of each sprint cycle)

2.     Investigate and plan:

Conduct research into media distribution and how the different mediums of distribution change and evolves and how it has changed in the past as well as looking into streaming media and patterns of media consumption as well as looking into future trends.

3.     Design and Create:

Develop a media distribution content strategy for video content considers the changing media distribution and the topic of streaming media and changing patterns of consumption, is appropriate to the audience of choice (Ag, Gender, Sexual Orientation, Socio-economic status, Demographic, Psychographics, etc)

Provide Evidence of development and consider the aesthetic/visual strategy within the digital content that captures the ethos of the client and will appear in the market. Finally identify and justify the digital content systems that could be used for your client.

4.     Presentation:

Present your live clients a “Video distribution content strategy” in a 15-minute verbal presentation

5.     Performance Review:

Complete a performance review that addresses the success of the project and its effectiveness in addressing the issue identified in the theme of Changing models of media distribution and the topic of Streaming media and changing platforms of consumption. This template is available on Moodle

Individual Project – Kevin Ward

We must film and shoot a 5-10 minute film or documentary for our employer NoBigEgo

Idea 1:

A short 10 minute documentary on Social media’s negative impacts on today’s society as an addiction and its design philosophy on how it’s designed to tap into the addictive and easily distracted nature of people especially in today’s world. A look into a week without social media as an experiment and how social media links to mental health with people posting their “perfect” lives, leaving others comparing and expecting the same. Look into depression with social media and how to manage better with addiction.

Idea 2:

A look into data privacy with companies such as Microsoft, Google, Facebook, Amazon, Netflix, being huge data and ad companies who collect data on us to serve us advertisements as well as selling this data to other companies, violating our data privacy. Also a look into how companies are back peddling now, offering more “privacy” settings to appease people complaining while knowing the masses won’t care or understand. I want to look into the Cambridge analytic scandal and explain the more personal and data protection aspect of that as well as how your data can be harvested and used against you and the dangers of having everything online. I want to do an experiment on living without any access to servers from these big companies and in a privacy, offline way to see how communication, work, etc. is affected to an offline or more private route (Using tor, a VPN, Open source apps)

Chosen Idea:

The Idea me and NoBigEgo agreed on was Idea 2 as it has more potential on reaching a bigger audience but Idea 1 can have a small mention with us exploring it in the future but Idea 2 tackles a hugely popular topic at the moment with data privacy being everywhere on the news and with companies changing their privacy policies and more with Facebook & Google trying to gain back consumers trust.

Shooting Schedule:

DateTimeLocation
Tuesday 18th February2:00pm – 4:00pmBedroom
Wednesday 19th February1:15pm – 2:00pmNorth West Regional College
Wednesday 20th February5:30pm – 6:30pmPeace Bridge (Waterside)
Wednesday 20th February8:30pm – 9:00pmDerry – The Diamond
Wednesday 20th February9:00pm – 9:30pmGranny Annie’s (Need to Clear Permissions)
Thursday 21st February3:30pm – 4:30pmNorth West Regional College, Strand Building 6th Floor

Equipment List:

Throughout the shoot I will need various pieces of equipment to capture and complete the shoot to the best quality I can. To do this I have researched the various locations previously to help decide on this.

Camera – Sony A6300For Capturing Video Footage
Boom micThis will be to capture audio In certain Scenes captured in the tech campus for interviews
USB micThis is to capture audio while indoors and sitting down easily while pared with visuals of audacity
USB Power BankThis USB Power Bank will be used along with a micro USB cable to ensure the camera can stay alive and record long takes and not die during shooting
TripodThis will be used to keep the camera in the correct position for the shot while keeping it steady
CoatTo keep myself warm during the shoot while outdoors
SmartphoneTo keep the various storyboard and shotlist images to know when to set up various shots in the different locations
USB C AdapterThis will be to do interviews on my Phone more easily without the use of my laptop, allowing more flexibility

Original Script:

Location List:

Throughout the shoot I will need various pieces of equipment to capture and complete the shoot to the best quality I can. To do this I have researched the various locations previously to help decide on this.

Camera – Sony A6300For Capturing Video Footage
Boom micThis will be to capture audio In certain Scenes captured in the tech campus for interviews
USB micThis is to capture audio while indoors and sitting down easily while pared with visuals of audacity
USB Power BankThis USB Power Bank will be used along with a micro USB cable to ensure the camera can stay alive and record long takes and not die during shooting
TripodThis will be used to keep the camera in the correct position for the shot while keeping it steady
CoatTo keep myself warm during the shoot while outdoors
SmartphoneTo keep the various storyboard and shotlist images to know when to set up various shots in the different locations
USB C AdapterThis will be to do interviews on my Phone more easily without the use of my laptop, allowing more flexibility

Idea Changes During Lockdown:

Lockdown Troubles.

Lockdown has changed all our lives drastically. Before, my plan was to create a documentary on Social media and the negative impacts it’s having on our society, whether that be distancing us from people in the same room as us or collecting vast amounts of data on us. I’ve wanted to change this due to the pandemic and social media now providing us a way to keep in touch with people we can’t see anymore due to rules and regulations keeping us indoors except for extreme cases. Although the privacy issues still stand especially with Zoom, being in the news a lot recently due to its mass popularity with people using it for video calls with their friends, teachers and students using it for classes and other mass meetings taking place, it’s has it’s own issues crop up. Especially now companies such as Netflix and Facebook can better market to us more due to us spending a considerable amount of time more on these platforms. Due to the restrictions, I’m unable to do live interviews with students and people in my local city which I believe impacts the plans I had in place so I wanted to switch my topic to something I can achieve and work on indoors while in the safety of my house,

Idea one:

For my first idea I wanted to look at Media preservation and the “All Digital” future we’re headed for with classical forms of digital Media being phased out such as disks and cartridges and moving to being primarily downloaded. I want to look at how this has affected the various industries so far such as the music, film and games industries respectively. I also want to investigate the benefits as well as downfalls that an “All Digital” future would bring and how the hard core in the communities look at these as well as the rise of collecting and Limited Run prints. In the end I would want to see if there’s a middle ground were both physical and digital media both have a place In the future and look at how this can potentially happen.

Idea two:

For idea two, I would like to look at community content based platforms such as YouTube, Twitch, TikTok, Instagram, Facebook and more to see how these allow their respective communities to gather and create content which is free from any large media entity and which allows more creativity for the users thanks to the content being created by and for them as well as how they steer the direction of these platforms. I also want to look at how entertainers and creators are able to make a living from them as well as base their lives and work independently and be self-employed.

Idea three:

My Final idea would be to create a short documentary on a favorite pastime of mine, game emulation. I’d like to look on the history of the subject as well as the various ways it’s changed the gaming industry and the various legal histories and troubles it’s run into but also how it’s helped advance preservation of videogames as well as their legacies. I would investigate the various massive changes throughout the years and how companies who once fought against game emulation are now embracing it. I would look into the various improvement’s emulation can have to games such as resolution increases, performance increases, community made content and fixes as well as the demand it shows for gamers wanting to be able to play games from their past. Also looking into the various devices now which allow people to emulate as well as the legal and ethical issues behind it.

Final Verdict:

In the end I’ve chosen to tackle idea three as I think it would be a super fun and interesting subject to tackle and maybe bring it to more people’s attention along with being able to take my practicing of Product photography to a video format. I would love to tackle the various technical and historical areas of this subject as I feel like preservation In emulation is an extremely important subject with a lot of companies abandoning their past games as well as games not being portable files and being a lot more complex in terms of formats and installations than movies.

LO4: Prepare a marketing and distribution plan for a film production

Marketing Treatment:

All films, shows, toys, games, products and forms of media require marketing to reach an audience. It’s one of the most important things a business can do. Not only to build awareness of the product but to bring in potential customers and revenue as well as engage customers and help build a better profile on interest in the brand.

The Product:

I am working on a short documentary for NoBigEgo on Social Media and it’s various impacts on today’s generation while evaluating what can be done to improve our usage of social media and better secure our data. This requires a deep understanding of the product, the age demographic who would be most interested, the gender most interested, the platform the target audience will most likely use (Be it Facebook, Twitter, YouTube) and the most interesting way to get them hooked.

The Product being a documentary would make it a video, being easy to sit back and consume on Televisions, Mobile phones, Cinemas & Consoles. Videos are supported on most platforms and the video streaming industry is one of the largest in the world, amassing 42.6 billion USD in 2019. The audience I would like to target would need internet access to use social media so that would narrow my results down to those with internet access which means they would be able to stream media and would most likely have viewed video ads in the past. This would lower the cost compared to traditional newspaper, radio or Television marketing due to Social Media making marketing easier than it ever has been, with just 2.5 billion monthly active users on Facebook alone (https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/) This makes it more viable than ever with the target audience so far.

This online advertising also enables sharing, with it being easier than ever with all social media platforms having a share button, for not only people to discuss the video in person, but depending on how interesting they find the topic, sending it onto their timeline for potentially hundreds of friends or followers to see and so on, creating a conversation on the product. With our Documentary being on a very controversial but relatable topic, with mental health being linked to social media and the topic being about the platforms, this will hopefully drive discussion and conversation, helping reach a much wider audience.

Being that my audience would be online and with the topic being focused on social media, I wanted to look at the highest addiction age as those would be most likely to be affected by depression as well as the most usage on social media and the highest changes of engagement and targeted advertisements. Social media sites and companies such as Facebook and Google have become experts at scrubbing data and evaluating a persons likes, family, relations, politics, location and more to target advertisements and posts, leading to bringing their viewers into an endless loop of posts or videos which can be dangerous. My goal is to have ours stand out and bring attention to the target audience of someone who may have a slight addiction on social media and get them to take action, whether that’s through an ad or naturally appearing on these endless scrolling sprees.

Looking at Statista on users in the US who report being addicted to social media, reveals that between the average of 18-22 year olds, 40% reported feeling addicted to social media during an April 2019 survey with 5% saying they’re completely addicted (https://www.statista.com/statistics/1081292/social-media-addiction-by-age-usa/) . This still leaves 23-38 year olds being almost 37% with 15% saying they feel completely addicted. Looking again we can see that the average of users between 18-34 are the majority of users on Facebook, making them the most likely age candidate to target. (https://www.statista.com/statistics/376128/facebook-global-user-age-distribution/)

Gender is an important factor in deciding who to market to, with a lot of products being made for a specific gender over another even if they may not seem like it. A film may be inclusive to everyone but it may be more action centred and therefore targeted towards males or it may have a strong female lead instead and be targeted more towards females. This can help get a tighter interest and hone in a certain audience while spending a budget on social media. Since my Topic is partially about mental health I feel like it could equally be targeted towards both genders equally, but with a more technical look towards the data protection, while I’d like to get both genders as it affects both, I feel like a male audience may be more interested as well as a slightly older demographic.

Location is a huge factor too, especially when looking at mental health related to technology. This will leave more well off countries such as Asia with it’s high mobile phone number of 1.33 billion, The United Kingdom with just under half the population having access to a smartphone and The United States with more than 80% having access to a smartphone. I will want to target an English Speaking Audience so the main Target I would want to go for would be the US and UK

Lastly, looking at interests, I would like to target those who may be into Video consumption, whether that be make-up tutorials, film reviews, gaming, shopping etc. as these all correlate to a huge audience of social media and some of the addictive interests presented.

After research, I have come up with targeting the age ranges between 18-34 year olds who are male and living in the US and UK. Lastly looking at the different social media platforms and who would most likely be using these various platforms. I have come to the conclusion to Market the video on Instagram, with its monthly user numbers of 1 billion (https://blog.hootsuite.com/instagram-demographics/) but have it be hosted on YouTube as a link to bring users, enabling them to cast to a TV or watch on their phones in landscape in a more comfortable manner as well as take in the information presented.

The Results:

Marketing Outcome

Looking at the test demographic presented, with the link leading to the YouTube video and the target audience discussed, shows a potential reach of 15,000 up to 39,000 over the period of 15 days for £75 which is a lot cheaper than advertising on TV to a potential audience who might not care or be interested with most kids or young adults living online now instead of consuming content through traditional television any more.

These results and research has helped me gain a deeper understanding of advertising and its importance as well as target audiences and how to best research and target them on the various platforms.

All films, shows, toys, games, products and forms of media require marketing to reach an audience. It’s one of the most important things a business can do. Not only to build awareness of the product but to bring in potential customers and revenue as well as engage customers and help build a better profile on interest in the brand.

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